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The pharmaceutical industry develops, produces, and markets drugs or pharmaceuticals for medicinal use. Pharmaceutical companies may deal in generic or brand medications and medical devices.

Patient care

Analytics can play a vital role in improving pharma business by providing patient care at a higher level. It can help patients by

  • Sending a periodic reminder for various tests to be taken
  • Providing lists of specialists in the customer locality
  • Consistent information on vaccination dates
  • Health tips
  • Information on family health insurance

Detecting Outlier

An outlier is defined as an observation that "appears" to be inconsistent with other observations in the data set.It can be created by a shift in the mean or in the variability of the process. Once a reading is observed to be a potential outlier, Analytics play the key role in identifying the root cause of the spurious result and thereby proceed with the medication.

Clinical Trials

The success of clinical trials is highly dependent on effective patient recruitment, engagementand protection of their rightsAnalytics makes use of social media to recruit patients for clinical trials.It solves the problem of patient retention in clinical trial by conducting virtual trials that enhances enrolment, maintains engagement, reduces risk and improves ROI.