Retail sector is a data intensive industry on its own. With volumes of data mounting from sources such as POS, websites, credit programs, ERP and other business applications, retailers have an opportunity to discover valuable insights from the available data.
Retail Analytics is an essential tool for understanding and responding to fast-changing customer preferences and retail trends. Customers want retailers to :
- Anticipate and service their shopping needs
- Make it convenient and easy for them to interact
- Be available when they need them
- Remember all of their interactions